01 / IDENTITY & CREDIBILITY
Do the facts match?
Compare business name, ownership signals, contact details, locations, hours, services, credentials, and claims.
WebsiteListingsPublic records
Diagnose. Prioritize. Optimize.
Your business has a story. Does it line up?
We examine the details customers, search engines, and AI systems encounter—then show you where trust breaks down, what it may be costing you, and what to fix first.
Evidence-backed findings for service businesses and growing organizations.
A business credibility checkIllustrative example
Business identityName, contact details, servicesAlign
Digital presenceWebsite, listings, social profilesReview
Customer trustReviews, proof, response patternsAssess
Lead journeyInquiry path, follow-up, frictionImprove
Result: a clear view of what is consistent, what is not, and what to do next.
✓Public information reviewed with sources
✓Facts separated from interpretations
✓Priorities tied to owner action
✓Implementation support available
The gap is often hidden in plain sight
Small contradictions can create big doubts—and owners are usually the last to see them.
Why diagnose first
Before spending more to get noticed, make sure the business is easy to trust.
A customer might find an old phone number, conflicting hours, vague service claims, unanswered reviews, or a contact path that goes nowhere. Any one issue can add friction. Several together can make a capable business look less dependable than it is.
Information conflicts
Your website, Google listing, BBB profile, and social pages show different details.
Trust signals are thin
Customers cannot quickly verify who you are, what you do, or what happens next.
Leads fall through
Forms, calls, messages, or follow-up steps make it harder to become a customer.
Risk is overlooked
Claims, review practices, disclosures, or public-facing processes may need attention.
One business, viewed end to end
We connect the dots across the places people judge your business.
The review is scoped to your goals. We look for root causes, show the supporting evidence, and distinguish facts, inferences, and items that need confirmation.
02 / VISIBILITY & PRESENCE
Can people find the right version?
Review website structure, local search basics, social profiles, directory listings, and consistency of core information.
SearchSocialDirectories
03 / REPUTATION & TRUST
What do public signals say?
Assess review patterns, business responses, proof points, testimonials, and gaps in how credibility is communicated.
ReviewsBBBTestimonials
04 / CUSTOMER JOURNEY
Is the next step clear?
Walk through the customer experience from discovery to inquiry, response, scheduling, and follow-up.
Calls to actionFormsFollow-up
05 / OPERATIONS & LEAD FLOW
Where does momentum stop?
Look for visible process gaps, slow handoffs, missed inquiries, unclear ownership, and preventable customer friction.
WorkflowLead handlingService clarity
06 / RISK & GROWTH
What deserves attention now?
Flag public-facing compliance questions for qualified review, competitor patterns, and practical opportunities to improve.
ClaimsExposureOpportunity
What you take away
A decision-ready plan, not a pile of screenshots.
Every engagement aims to make the next move clear and manageable, whether you handle the changes internally or ask us to help.
01 / FINDINGS
What we found
Specific observations, links or references, and a plain-language explanation of why each one matters.
02 / PRIORITIES
What to fix first
Issues ranked by likely customer impact, credibility, operational effort, and urgency.
03 / ROADMAP
How to move forward
Practical actions, suggested owners, and measures to help track whether the changes are working.
A clear working process
We don't sell solutions first. We diagnose first.
The right scope depends on the business and the question you need answered. We agree on that before research begins.
Define the question
We discuss your goals, customer concerns, business context, and the areas you want examined.
Review the evidence
We examine agreed public-facing sources and document what aligns, what conflicts, and what remains unknown.
Fix and measure
You receive a prioritized action plan. Implementation and a later progress review can be scoped separately.
Ways to work together
Start with the problem you need solved.
A focused online-presence review can surface immediate cleanup work. Broader diagnostics look across the business systems behind the symptoms.
Entry engagement
Full Online Presence Audit
A structured review of the public information customers use to find, evaluate, and contact your business.
- Website, search presence, and business listings
- Social profiles, public reviews, and BBB presence
- Brand and contact consistency
- Customer journey and inquiry path
- Findings and prioritized cleanup plan
$99 fixed-scope starting audit
Expanded engagement
Business Diagnostic Audit
A deeper, custom-scoped review for owners facing broader performance, reputation, workflow, or growth questions.
- Operations, customer experience, and lead handling
- Root-cause analysis across connected issues
- Risk questions flagged for qualified review
- Owner-ready recommendations and roadmap
- Optional implementation support by scope
Scoped to the business after an initial conversation
Factsbefore assumptionsActionbefore more spend
Meet your diagnostic partner
Practical outside eyes. Clear next steps.
Business Diagnostic Audits is led by Lisa Hole, a business development and marketing professional with experience across multiple industries. The work is grounded in careful review, direct communication, and recommendations an owner can act on.
The goal is to help you understand what customers and the public can see, where your systems create unnecessary friction, and which improvements deserve your attention first.
Lisa HoleFounder, Business Diagnostic Audits
Start with a conversation
Let's find the gap before it costs you another customer.
Tell us what feels off—conflicting information, weak inquiry flow, reputation concerns, or a business issue you cannot quite pinpoint. We’ll reply with a sensible next step.
Email Lisa directly Call Lisa: (754) 313-9594